The ceramic industry is in a state of constant flux, and the extended time we have all spent in our homes due to lockdown has only accelerated this process. It is no longer about making one-off aesthetic changes, but rather adopting a new way of viewing our homes that has now become essential to understanding the function they will need to perform in the coming years.

Set among the undulating croplands of Sa Pobla, Keraben Grupo and the architectural practice Viraje have brought to life a rural haven with a backdrop of the Serra de Tramuntana mountain range. Its contemporary yet subtle lines integrate beautifully into the natural environment.

Inscribed within a strategic commitment to research and innovation (R&I), and in alignment with the objectives stated in the EU’s Green Deal, KERABEN GRUPO coordinates the collaborative project “EROS: Economía ciRcular en compOSites: del sector eólico y aeronáutico a la industria cerámica y el transporte” (“Circular Economy in Composites: From the Eolic and Aeronautical Sectors to the Ceramic and Transportation Industries”).

The AMBICOAT project, in which KERABEN GRUPO is a partner since 2018, is entering into its final stages. The project endeavors to improve indoor environments through the degradation of organic pollutants (mainly formaldehyde) that are found in buildings, both residential and otherwise.

This platform has a double objective: to showcase the main innovations and the latest trends in ceramics for interior design, and to put ceramic influencers in contact with architects and interior design and decoration professionals. The result is a body of high quality information on styles, product types, formats, colour palettes and sustainability criteria, all of which is useful to both influencers and end users. The platform has been created by the Ceramic Technology Institute (ITC) based on the InCoreTrends project.

We have constantly aimed to provide our distribution network with commercial tools that offer value and differentiation to end customers. Thus, Keraben Grupo presents a new video of Lifeker Plus+, the ceramic finish that protects against bacteria at a time when demand for antibacterial products is booming.

The COVID-19 pandemic has paralysed the world, both socially and economically. It has led to a massive change in how we relate to each other, but also in terms of the factors we take into account when choosing a home. In this sense, the construction industry has been forced to look for new business opportunities that will improve the sector's economy.

This comprehensive renovation project of the College of Administrative Managers of Valencia is based on offering a new concept of what an office is. The premises had been renovated more than 20 years ago, so this project was an innovation challenge. The goal was to improve the workspace and design a welcoming office adapted to the needs of today.

Ceramic is one of the most widely used materials in floor and wall tiles, and not only today; it has also been used for centuries by various major civilizations. In addition to its enormous strength and durability, ceramic is one of the safest materials to use to guarantee hygiene within an environment.